My hands are my voice

Agency Network: 
April 2019
SIGNS: My hands are my voice
SIGNS Digital Ad - My hands are my voice


SIGNS is the first smart voice assistant solution for people with hearing loss worldwide. It’s an innovative smart tool that recognizes and translates sign language in real-time and then communicates directly with a selected voice assistant service (e.g. Amazon Alexa, Google Assistant or Microsoft Cortana).

Digital advertisement created by McCann, Germany for SIGNS, within the categories: Electronics, Technology, Public Interest, NGO.

Advertising Agency: MRM//McCANN, Frankfurt, Germany
Chief Creative Officer: Sebastian Hardieck
Executive Creative Director / Head Of LAB13 EMEA: Martin Biela
Executive Creative Director: Dushan Drakalski
Vice President Global, Product Innovation & LAB13: Dominik Heinrich
Director Creative Technology & LAB13: Mark Hollering
Senior Copywriter / Concept & LAB13: Chris Endecott
Group Creative Director UX: Jan Portz
IT Project Manager: Sebastian Klein
Senior Art Director: Jawad Saleem
Senior Motion Designer: Michael Klaiber
PR & Communications Director: Jerome Cholet
Art Director: Nico Koehler
Trainee LAB13: Sofia Paz-Vivo
Junior Art Director: Irini Sidira
Head Of Production: Klaus Flemmer
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