Age of Experience

Agency Network: 
June 2020


‘Age of Experience’ teases, rather than reveals, and gives us a glimpse of the range of innovative everyday tech products about to emerge from the vast Samsung R&D centre in Seoul. The 60” online film shows humans and technology living together in perfect harmony, side by side through the everyday moments of life, intertwining in perfect symbiotic unity. With this film, Samsung is helping us to see how technology can seamlessly integrate into our daily lives, not merely as a tool, but as part of our human experience. “This isn’t a depiction of a cold, techno-laden future. It’s the world we know today with the technology of tomorrow seamlessly embedded in it, and with this film we can visually convey the warmth of human emotions and the optimism that future technology can bring.” said Ruben Goots, Co-Founder & Executive Producer of HAMLET. The Seoul R&D centre is the birthplace of all new Samsung products. Due to the highly protected and confidential status of the new products, the film crew were not permitted to leave the centre to film the products, so a lot of the film was shot in the R&D centre. The products featured are: Bot Air Purifier, Modular TV, Bespoke refrigerator, Fold handheld device and Digital Cockpit for cars.

Digital advertisement created by BBH, China for Samsung, within the category: Electronics, Technology.

Advertising Agency: BBH, Shanghai, China
Production Company: Hamlet
Post Production: St Louis
Director: Ab/cd/cd
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