Romanians are smart

Agency Network: 
Published/Aired: 
November 2011

Description

URL: http://www.romaniansaresmart.com/

If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.

Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Advertising Agency: McCann Erickson, Romania
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Highest Rated

Zane's picture

good work. I gave it 8/10

Zane
Activity Score 110
Copywriter at Madrid
morse's picture

It's a good idea, but it didn't seem to work. I'm not getting "smart" on google.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Hehe, very clever of them to use the same style for their case movie from last year. You know... the one that won FOUR Grand Prix's in Cannes.

Again it calls on the inner patriots of Romania, and it's a clever idea. Bit of a shame they didn't implement the product anywhere - but after last year's campaign it might need no further introduction :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Baelin's picture

I've got mixed feelings about this one. It's a valid fix for a valid problem but it really doesn't do anything at all...

Baelin
Activity Score 273
Copywriter
Takmelius's picture

Smart idea. Still not working though unless you coax googke with an 's'. Then it's right in there between stupid and scum! :S

Takmelius
Activity Score 205
Creative Director
sorina's picture

The campaign is ongoing, we're right in the middle of it. We hope to get the positive suggestions about Romanians by the end of the month, and offer this as a gift for Romania's national Day, on December 1st. So we can still use some help, we're not done yet :)

sorina
Activity Score 3
Public Relations
Jexep's picture

Love this patriotic idea! good job!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

Zane's picture

good work. I gave it 8/10

Zane
Activity Score 110
Copywriter at Madrid
PUBLICITARESCU's picture

SINCE MCCANN ERICKSON ROMANIA HIRED NADIA COMANECI, ILIE NASTASE, GHEORGHE HAGI, MIRCEA ELIADE, CONSTANTIN BRANCUSI AND HENRI COANDA IN THEIR CREATIVE DEPARTAMENT, THEY ARE DOING AN AMAZING JOB FOR ROMANIA AND IMPLICITLY FOR THE ROMANIAN MARKETING AND ADVERTISING INDUSTRY. MOREOVER, THEY ARE STARTING TO BRING BACK FROM CANNES THE GOLD TAKEN BY THE ROMANS FROM DACIA.

PUBLICITARESCU
Activity Score 59
PUBLICITARESCU
mariolakownacka's picture

hehe at first i thought it's about ROMANS;)

mariolakownacka
Activity Score 30
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