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Agency Network: 
Published/Aired: 
July 2008

Description

Digital advertisement created by Leo Burnett, Colombia for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett Colombia
Creative Directors: Tito Chamorro
Art Directors: Tito Chamorro, Carlos Bernal
Copywriter: Alejandro Mora
Audio: Alex Sanchez
Game Developers: Immersion games
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Highest Rated

Guest's picture

awesome!!

Guest
NastyJester's picture

At first I thought there was something a little odd about The Red Cross creating a war game, but I guess it gets the point across to the target audience. And it seems to have worked.

NastyJester
Activity Score 740
Copywriter
Wordnerd's picture

i was also sceptical, but the part with the empty first aid kit was genious. they really managed to deliver the message without lecturing the player about killing and stuff. good idea, great execution!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Great!

Guest
Julian's picture

Fantastic. Nice job guys

Julian
Activity Score 40
Art Director at Senior Art director Ogilvy Moscow |

It's only advertising, nobody died.

Nomad8's picture

Very cool.

Nomad8
Activity Score 204
JWT India
Guest's picture

This is mind bubbling great

Guest
Guest's picture

I was kinda torn about the fact that they were using a violent video game to spread the message, but as someone else said, it worked at targeting their audience. The video was really cool.

Guest
Guest's picture

Masterpiece.

Guest
corndogfuneral's picture

Really nice thinking guys.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

es un muy buen trabajo.
pero que por favor la gente de la misma agencia llenen este espacio con tantos alagos, aunque se que se lo merecen.

Guest
kergu's picture

esta muy buena la idea... exclente.
jajaja la musica me recuerda a Red Alert 2.

kergu
Activity Score 6795
Guest's picture

cannes award!!!

Guest
elmatacho's picture

nice job, effective

elmatacho
Activity Score 251
Graphic designer
Guest's picture

Excelente, una gran aplicación, y no sólo una propuesta creativa, también eficaz.

Guest
Guest's picture

bueeeeenaaaa leoooooooooo colombiaaaaa!!

Guest
wasuntitled's picture

Nice work! Congratulations!

wasuntitled
Activity Score 30
7th Frontier-Designer |

WASANTHA

julian.l's picture

This is so fresh!, i must say that our friend, nasty jester is totally right, you won't expect such thing from this type of client. It gets right to the point, congrats to the team involved in this project, Also as a proud Colombian let me say: esto está del putas!!!!!

julian.l
Activity Score 56
Art Director at underground - escuela de creativos
Guest's picture

awesome!!

Guest
gmint7's picture

:::J:::

sad truth but it works for trigger happy 16 year old kid.
good job selling this.
i really wanna see the real brief. haha.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

The truth is we're talking about Colombia, where everyone is trigger happy.

Not a bad job guys, execution could have been better.

Guest
sebascmb's picture

just great, 250% increase of donation confrims it

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
Ozric's picture

Amazing!!

Ozric
Activity Score 4043
Copywriter
Guest's picture

awasom

Guest
Guest's picture

La mejor pieza del año, vienen mucho premios!

Guest
Guest's picture

Loved this, great execution of the message to the target audience.

Guest
2233's picture

Excelente, una gran aplicación, y no sólo una propuesta creativa, también eficaz.

2233
Activity Score 2
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