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Published/Aired: 
February 2010

Description

For the first time any woman, wherever she is, can make an online photo session and be in the cover of Playboy Magazine. How does it work? Our photographer takes you pictures with your own webcam. When you finish yo make your online book with the best pictures and invite your friends to punctuate you. The next Playboy Girl will be chosen from the favorite.

Digital advertisement created by Grey, Argentina for Playboy, within the category: Fashion.

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Diego Rubio
Interactive Creative Director: Christian Krikorian
Art Directors: Diego Rubio, Gonzalo Rango
Copywriter: Coco Olivera
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morse's picture

Nice idea. Webcam will not look great.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture

Cool idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
hilazon's picture

nice

hilazon
Activity Score 150
swamijivanutsav's picture

WOW! Now thats truly a fantastic idea. Great work guys. Cheers

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

Mandark's picture

well, there will be a lot of photoshop involved to remove clothes and stuff from the backround. but it is an interesting idea.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

the_guest's picture

very good idea! it's a smart response to the age of amateur porn/erotic 2.0 (if you can't beat them...)

the_guest
Activity Score 175
keithstoeckeler's picture

Another great use of webcam.

keithstoeckeler
Activity Score 425
tiny_wordz's picture

me likey... good idea...

tiny_wordz
Activity Score 325
Copywriter
kamilwoojcik's picture

like that

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
mikeelrapido's picture

Great idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

lucdesaulniers's picture

Ya, wait until you find your 14 year old daughter on their Web site, and then on her FaceBook page.. You won't find this a great idea then.

lucdesaulniers
Activity Score 1145
cpaige88's picture

Ha, truuuue that.

cpaige88
Activity Score 170
Webster University
monsieurange's picture

Fantastic idea! Good for Playboy

monsieurange
Activity Score 520
Creative Director
dmacera's picture

COOL!

dmacera
Activity Score 6
Schirone's picture

it's just another "take a picture of yourself, send it, and give us your friends' email"
??

i think it's quite boring. of course being pretty girls involved, the idea looks "marvellous"

bah

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

advertising ninja's picture

how can they refer to the girl in the film as "any woman".. its a real goddess : ]

advertising ninja
Activity Score 616
Art Director at brain, warsaw
manumartin5's picture

nice idea.. may be someday someone may give auditions like this!!!!!!!!!!!! :)

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
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