The smART of Seduction

Agency: MNSTR


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« smART Seduction » features 5 levels wherein GenZers are asked to choose icebreakers and, much like the new technology used in Playboy SKINTOUCH®, an innovative microcapsule formula activated through skin contact, players trigger « Skintouch power » to level up. Interactions create emojis, SMSs and music, and include humorous off-the-wall scenarios familiar to their teenage universe. The game thus both communicates the product’s promise : the first deoderant which activates upon skin contact, and fulfills the generation’s craving for entertainment.

This professional campaign titled 'The smART of Seduction' was published in France in May, 2016. It was created for the brand: Playboy, by ad agency: MNSTR. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 8 years ago.


Design and storytelling: MNSTR, France
Creative Director: Louis Bonichon
Art Director: Thomas Balland
Brand Manager: Richard Gala
Agency Management: Audrey Mazet, Olivia Renoud-Grapp


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