ADVERTISING

Pedigree Dentastix

Doggie dentures

Agency: TBWA

Description

Most dog owners never think about it, but oral care is actually incredibly important to dogs. Gum disease can lead to heart disease and all kinds of other serious problems. But who wants to see an ad campaign that shows tartar build up and red, painful gums? So we developed a more entertaining and engaging way to bring people into the conversation. Doggie Dentures. This ridiculous product helps us make the point that there are serious
consequences to not taking care of your dog's teeth, but in a much more entertaining way.

This professional campaign titled 'Doggie dentures' was published in United States in February, 2010. It was created for the brands: Dentastix and Pedigree, by ad agency: TBWA. This Print medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted over 12 years ago.

Credits

Advertising Agency: TBWA\Chiat|Day Los Angeles, USA
TBWA\CCO & Global Director Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Directors: Chris Adams, Margaret Keene
AD: Denise Zurilgen
CW: Eric Terchilla
Executive Agency Producer: Guia Iacomin
Agency Producer: Christopher Spencer
Production Co: MJZ
Director: Rocky Morton
Director of Photography: Kris Kachikas
Prod Co Producer: Helen Hollien
Editorial: Whitehouse
Editor: Dan Oberle
Asst Editor: Eileen Miraglia
Post Producer: Joni Wright
Color: CO3
Colorist: Mike Pethel
Music: Adam Goldman & Julian Wass
Audio Mixer: Rohan Young
VFX: The Mill
VFX Exec Producer: Sue Troyan
VFX Producer: Arielle Davis
Lead Flame: Billy Higgins
Flame Assist: Becky Porter
Lead CG: Steve Beck
CG: John Leonti
Photographer: Josh Withers / Arthaus
Retouching: Arthaus
Post Production: E Graphics
Art Producer: Marissa Serritella
Print Producer / Project Manager: Aliza Grover / Janet Perez
Account Team: Peter Bracegirdle, Claire Telling, Go Wakimoto, Rachelle Hedges
Planning: Oke Mueller, Rudi Anthony, Michelle Dickens

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