The Unexpected Player

Agency Network: 
March 2019
Pilsen Callao: The Unexpected Player
Pilsen Callao Digital Ad - The Unexpected Player


On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship.

Digital advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Advertising Agency: Fahrenheit DDB, Lima, Peru
Advertised brand: Pilsen Callao
Executive Creative Director: Ricardo Chadwick
General Account Director: Alberto Goachet
General Creative Director: Sergio Franco Tosso
Head of Art: Luciano Leone
Creative Directors: Carlo Fernandini, Rudy Camones, Aldo Silva
Copywriter: Sebastian Sun
Art Director: Allison Rodriguez
Account Director: Stephanie Sangster
Account Executive: Cynthia Olaya
Planning Director: Renato Arauco
Planner: Rodrigo Castro, Felix Ventura
Production Director: Vanessa Díaz
Producer: Mateo Arrieta
Animation: Jorge Luis Salas, Victor Corzo
Production Company: Vision & Sonido
Field Producers: Nicolas Vaisman, Carlos Cruzalegui
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kleenex's picture

well it worked.

Activity Score 58777
Web Designer/Developer
Puffs Ultra Soft's picture

Smartly done.

Puffs Ultra Soft
Activity Score 70
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