The reality is this: Peru is a sexist country and Pilsen Callao, as a brand, has contributed to this conduct for a long time by creating sexist advertising. However, they've decided to change their communication once and for all by creating a movement in the name of equality. And together, we've launched a campaign that made Peruvians (us included) accept their own mistakes, just by playing a drinking game known to everyone.
This professional campaign titled 'Never Have I Ever' was published in Peru in February, 2020. It was created for the brand: Pilsen Callao, by ad agency: DDB. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 4 years ago by Aldo Silva of Fahrenheit DDB.
Advertising Agency: Fahrenheit DDB, Lima, Peru