Agency Network: 
February 2019


People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.

Digital advertisement created by DDB, Australia for PetRescue, within the category: Pets.

Advertising Agency: DDB Sydney, Australia
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Director: David Joubert
Art Director: Alex Newman
Copywriter: Guilherme Machado
Creative Technologist: Patrick Schroen
Audio / Sound: Nylon Studios
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