Isobar Ukraine has created a gamified platform where you can test your knowledge of responsible alcohol consumption.
Having fun with friends over a glass of your favorite drink is a cool idea, but do we know the same consumption norms to "remember everything" in the morning? Choosing his hero, the player begins a mission in a fictional world, which Isobar Ukraine created for Pernod Ricard Ukraine.
Test-fighting will help people test their knowledge of alcohol consumption standards so that they can remember everything even offline.
Who is your hero? Confident Stella, brave Dorian, dramatic Andy, or empathetic robot Skye? Compete with the characters of the game, answer their sometimes ambiguous questions, to get to the coolest party in the finale of the journey. But do not forget: to celebrate your triumph, your hero must defeat a mysterious opponent who knows all your weaknesses.
The purpose of the "Remember Everything" platform is to work in the territory of responsible alcohol consumption from a non-standard side. Deliver the right message in the language of the audience: without a mentoring tone of voice and teachings. www.drinkright.com.ua
Digital advertisement created by Isobar, Ukraine for Pernod Ricard, within the categories: Alcoholic Drinks, Public Interest, NGO.
Creative Lead: Yaroslav Lerman
Designer: Evgeniy Golichenko
Illustrations & Character Developement: Vera Krendeleva
Copywriter & Character Developement: Anastasia Sochyvets
Account Manager: Anna-Maria Makarevych
Innovations: Vitaliy Kulko
Strategist: Alexander Tsybko