Advertisement
Agency Network: 
Published/Aired: 
April 2020
Parkinson’s NSW: Parkipsum’s
Parkinson’s NSW: Parkipsum’s
Parkinson’s NSW: Parkipsum’s
Parkinson’s NSW: Parkipsum’s
Parkinson’s NSW: Parkipsum’s
Parkinson’s NSW: Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s
Parkinson’s NSW Digital Ad - Parkipsum’s

Description

Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection.

Digital advertisement created by Wunderman Thompson, Australia for Parkinson’s NSW, within the categories: Health, Public Interest, NGO.

Advertising Agency: Wunderman Thompson, Sydney, Australia
National Chief Creative Officer: Simon Langley
Creative: Kat Thomas
Creative: Nick Doring
Digital Design Director: Dena Taiebat
UI Creative: Marvin Cheung
Senior Front End Developer: Joe Campbell
Partner: Ana Lynch
Engagement Manager: Rebekah O’Grady
Chief Executive Officer: Jo-Anne Reeves / Parkinson’s NSW
Marketing and Digital Manager: Mirelle Brockett
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement