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Agency Network: 
Published/Aired: 
December 2011

Description

Digital advertisement created by McCann, Israel for Opticana, within the category: Professional Services.

Advertising Agency: Mccann Digital, Israel
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriters: Elav Horwitz, Daniel Barak
Art director: Nir Hersztadt
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Bill Boredom's picture

Canes

Bill Boredom
Activity Score 12
Art Director
Wordfruit's picture

Not sure I'm clear on how this works...

When someone zooms in, the ad pops up -- is that it?

Wordfruit
Activity Score 1023
Aphex's picture

DIRECTO a la yugular del consumidor.

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

kalpesh78's picture

Fantastically Annoying and Boring.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Hadrons's picture

very smart - i guess you need to think for this one.
when ever you read a text and you zoom in - the ad for optic store (well known in Israel) pops up and asks you "politely" maybe
you should consider a visit..

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture

Nice, but it's not very interesting to see it more than once or twice. After a couple of times it gets totally annoying.

Nike Diesel
Activity Score 13698
Art Director
kleenex's picture

And I fully agree with you.

kleenex
Activity Score 53951
Web Designer/Developer
sintra's picture

okay, not canne's

sintra
Activity Score 699
Administrative
DBB's picture

Awesome!
and i guess it popped up once...

DBB
Activity Score 1216
BFB's picture

Clever and simple.
Love it.

BFB
Activity Score 936
Copywriter
N17's picture

good work!

N17
Activity Score 475
Creative Director
Haber's picture

Very nice. good job

Haber
Activity Score 64
Arif Mussa's picture

Love the ad it will works better if the yellow paper
was an full point and started from there to zoom in , but its a fantastic idea

Arif Mussa
Activity Score 14
Graphic Designer at Mozceleb/Mozambique
claire.branighan's picture

coool

claire.branighan
Activity Score 45
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