The campaign features images of Laura Ashley-inspired fabric and wallpaper patterns: things we typically associate with our grandmothers, and a positive reminder of how much we love them. The headline, in contrast, is reminiscent of on-pack cigarette warnings.
The messaging is simple: we love our grandparents and we don’t want to put them at risk with careless and reckless social behavior during the pandemic. Let’s all stay home and safe and let’s make sure we can see our grandmas and grandpas once this is all over.
Digital advertisement created by Open, Canada for Open, within the category: Agency Self-Promo.