Lupin x Euro2020

Agency Network: 
June 2021


After the 1st stunt with Omar Sy in the Parisian subway, Netflix wanted to do an ambush around the main soccer event of the year: the Euro 2020.

Lupin's Season 2 will be launched on the 11th of June, the same day as the first soccer game. So we created a social media activation, based on the famous claim : You saw me but you didn't really look.

And if you pay attention, Assane Lupin were in the social media posts of Euro 2020's stars, being unnoticed...

Results :
+50M reach
+10M engagement
+50 media coverage worldwide

Digital advertisement created by Digital Playas, France for Netflix, within the category: Media.

Advertising Agency: Digital Playas, Paris, France
Ceo: Elliot Brame
Head Of Social Media: Robin Delépine
Brand Content Manager: Hugo Frenay
Project Director: Vincent Hernandez
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