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The Beer Fridge

Agency Network: 
Published/Aired: 
June 2013

Description

Sometimes you're most proud of where you're from, when you're somewhere else. That's what led us to build a beer fridge full of Molson Canadian and trek it across Europe. The only way to open it? A Canadian passport.

Music and sound by RMW Music

Digital advertisement created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Associate Creative Director: Mike Dubrick
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Copywriters: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea
Production Company: Partners Film
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director: Jonty Toosey
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Producer / Composer: Steven MacKinnon
Colourist: Eric Whipp
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Highest Rated

baliais's picture

Where is Celine Dion :D

baliais
Activity Score 2618
Graphic Designer
Meredith Singh's picture

I like real things and I like staged things. But this feels like a staged thing pretending to be real, which I don't like.

Also, as soon as those Europeans taste the beer the Canadian will be chased out of town.

Meredith Singh
Activity Score 407
Art Director
Janayjoi's picture

your comment cracked me up. haha

Janayjoi
Activity Score 84
Humber College-Creative Advertising
Janayjoi's picture

your comment cracked me up. haha

Janayjoi
Activity Score 84
Humber College-Creative Advertising
Janayjoi's picture

If I was in the desert and it was there, I'd kiss the ass of the Canadian who got it to open.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
DTC's picture

Not such a bad idea. If it was in a backpackers district, I'm sure it would get surrounded by a bunch of alcohol scavenging youths who would go nuts when it got opened, but what are the odds of a Canadian appearing in any of the stupid locations featured in the video, or happening to have their passport on them??? Anyway, awesome cheese factor and fakeness... I cringed and laughed simultaneously.

DTC
Activity Score 32
Other at McCann
CrackerJackFlash's picture

sweet.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

Great concept Seems like Coke would do the same thing though.

kleenex
Activity Score 58645
Web Designer/Developer
thedesignaddict's picture

I like the basic idea. It's hard to overlook how fake/staged it is.

thedesignaddict
Activity Score 5403
Art Director at Freelance
baliais's picture

Where is Celine Dion :D

baliais
Activity Score 2618
Graphic Designer
dew's picture

It's really inspiring! I love the idea and the execution, perfectly for people to be proud of who they are no matter where they live <3

dew
Activity Score 25
Copywriter
noahb's picture

Way too staged. I've never been a fan of this style of experiential/guerrilla activation "caught on film", especially a spot like this that is clearly over produced. huge belly flop.

noahb
Activity Score 3
Creative Director |

Noah Barlow

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