Molson Canadian

World Jr. Wake Up

Agency: Rethink


Finally there's some hockey for Canadians to watch. But it's in Russia - which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship.

This professional campaign titled 'World Jr. Wake Up' was published in Canada in December, 2012. It was created for the brand: Molson Canadian, by ad agency: Rethink. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: Rethink, Canada
Creative Directors: Chris Staples, Ian Grais, Aaron Starkman, Dré Labre
Art Director: Joel Holtby
Writer: Mike Dubrick
Developer: Scorpio Lam
Designer: Alex Fleming
Producer: Sarah Lasch
Account Managers: Katie Trainor, Scott Lyons
Media: MEC
PR: Harbinger



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