For your eyes only

Agency Network: 
Published/Aired: 
December 2015

Description

To advertise the launch of Microsofts new flagship smartphone Lumia 950 with eye scanning features JMW decided to focus on the smartphones security features in its native advertising campaign running 2 weeks from sales start in Sweden. In the native campaign content was censored in real time to show off the security of Lumia 950 – keeping the content safe from the readers gaze.

Digital advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Anders Pålsson
Copywriter: Samuel Skwarski
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Highest Rated

Dzsoi's picture

Eye scanning feature is just too exciting and unique to ignore it and go with a general "better content protection" concept.

Dzsoi
Activity Score 8603
Copywriter
damnson's picture

I don't realy know if this works.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I agree. Odd concept.

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

Strange

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

Dzsoi's picture

Eye scanning feature is just too exciting and unique to ignore it and go with a general "better content protection" concept.

Dzsoi
Activity Score 8603
Copywriter
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