Make a Toenation
Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.
Executive Creative Director: Michael Milardo
Associate Creative Director / Copywriter: Pierre Chan
Associate Creative Director / Art Director: Scott Schneider
Director of Client Services : Robyn Smith
Account Director: Lindy Scott
Account Coordinator: Joy Lucas