The documentary is part of a larger initiative demonstrating L'Oréal USA's focus on the “beautiful pursuit”— the celebration of the strides toward improvement rather than only the end goal. The content shows how L'Oréal goes beyond common beauty brand presumptions.
Digital advertisement created by Rain, United States for L'Oreal, within the category: Health.
Executive Producers: Nick Godfrey, Brian Edelman, Andrew Howlett
Executive Creative Director: Will Hall
Head of Strategy: Bill Chamness
Head of Production: Timothy Whitney
Associate Creative Director / Art Director: Andy Sheffield
Copywriter: Charlotte Davis
Agency Producer: Nathan Breton
Agency Digital Producer: Tim Xumsai
Account Manager: Jaclyn Schillinger
Engagement Strategist: Elissa Dailey
Production Company: Cebu Osani
Producer: Artesia Balthrop
Editor: Jonah Einstein
Assistant: Matt Jeon