Agency Network: 
Published/Aired: 
December 2017

Description

Many of us use drinking as a form of socialization with friends, colleagues and family. The normalization of regular social drinking has created a generation of chronic drinkers. So we decided to help them curb their bad habits and drink more responsibly by giving a voice to the greatest victim of social drinking: their Liver.

Meet My Liver. The first chatbot designed to help you better regulate your social drinking habit.

Slightly bitter from years of abuse, your liver is still happy to give you tips on how to avoid hangovers, reminders to drink responsibly and let’s you log how many drinks you consume. Those logs help your liver get a better gauge on what you need in order to keep that hangover at bat, as well as provide you with weekly reports of how much you’ve consumed (if, for some reason, you happen to forget).

Digital advertisement created by Bleublancrouge, Canada for Let’s Drink Better, within the category: Public Interest, NGO.

Advertising Agency: Bleublancrouge, Montreal, Canada
Global Chief Creative Officer: Jonathan Rouxel
Creative Director: Marie-Eve Best
Creative Team: Adrien Heron, Ugo Martinez
Art Director / Illustrator: Hayley Lim
Creative Technologist: Alexandre Bourdon
Motion Designer: Mathieu Harrisson
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Highest Rated

louisdelque's picture

Awesome!

louisdelque
Activity Score 3
louisdelque's picture

Awesome!

louisdelque
Activity Score 3
remy_t's picture

Love it!!

remy_t
Activity Score 9
kleenex's picture

Brilliant...

kleenex
Activity Score 58777
Web Designer/Developer
karl_berger's picture

This is so cool

karl_berger
Activity Score 3
henryDDB's picture

Clever execution of a social message

henryDDB
Activity Score 3
josh_carter's picture

So fun! Love it

josh_carter
Activity Score 3
gaz45_ads's picture

Great work

gaz45_ads
Activity Score 2
Arthur_zass's picture

Bravo

Arthur_zass
Activity Score 3
logan_tizer's picture

My new BFF

logan_tizer
Activity Score 3
orgafa_rio's picture

Useful chatbot

orgafa_rio
Activity Score 14
florentin_pasquier's picture

Great work!!!!

florentin_pasquier
Activity Score 13
bille_red's picture

super! congrats

bille_red
Activity Score 16
Jamie_12's picture

Awesome

Jamie_12
Activity Score 16
gabrielle09's picture

Really nice work!

gabrielle09
Activity Score 16
gston_viril's picture

Brilliant idea and execution :)

gston_viril
Activity Score 13
cross_G8's picture

Amazing! ;)

cross_G8
Activity Score 10
jawal_buze's picture

smart and useful

jawal_buze
Activity Score 14
vaol_brazil's picture

Smart and innovant

vaol_brazil
Activity Score 12
Artistomad's picture

Smart Campaign :)

Artistomad
Activity Score 83
koalaie's picture

SMART SMART SMART

koalaie
Activity Score 6
hinddz9's picture

Best AI

hinddz9
Activity Score 3
trigger09's picture

GENIUS

trigger09
Activity Score 3
Alfredo Costa's picture

Useful, clever, cool.
5/5. Congrats.

Alfredo Costa
Activity Score 22
Copywriter
selenawar's picture

Clever, good intentions and nice art direction, but useless. Its someone actually going to have a chat with a bot while they are drunk?

selenawar
Activity Score 2
Art Director at NewCycle
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