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Are we happy?

Agency Network: 
Published/Aired: 
January 2020

Description

Based on studies that suggest Spanish women are the most unhappy in the world, the ad asks the question, If you saw your life from the outside, would you realize how happy you really are? Spanish women are among the most unhappy in the world according to studies. Searches on “how to be happy” have 470 million results in Spain and searches skyrocket significantly during Christmas. This means that at Christmas we really worry and lose sleep over whether or not we are happy, which became the focus of the campaign.

Digital advertisement created by Havas, Spain for Lancome, within the category: Beauty.

Caption

If you saw your life from the outside, what would you see?

Advertising Agency: Havas, Madrid, Spain
General Creative Director: Jesus Lada
Executive Creative Director: Arturo Benlloch
Creative Director: Alberto Lizaralde
Creative Director: Diana Casadiego
Creative: Javier Astray
Creative: Constantino Navarro
Director: Mar Del Corral
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zilvinassvitojus's picture

Copyright should be like this:

Lancome

"We are part of this problem".

zilvinassvitojus
Activity Score 4
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