Based on studies that suggest Spanish women are the most unhappy in the world, the ad asks the question, If you saw your life from the outside, would you realize how happy you really are? Spanish women are among the most unhappy in the world according to studies. Searches on “how to be happy” have 470 million results in Spain and searches skyrocket significantly during Christmas. This means that at Christmas we really worry and lose sleep over whether or not we are happy, which became the focus of the campaign.
Digital advertisement created by Havas, Spain for Lancome, within the category: Beauty.