Our regional client asked for a digital strategy for adapting to the COVID-19 pandemic. We did it through a trimestral strategy, that includes this idea. Our study reports that 62% of consumers consider that brands should take a stand on this new pandemic and help them get through it. So we decided to remind our Instagram fans the most important measure of all to fight this disease: social distancing. That is why we changed our Instagram feeds, and began to leave blank spaces between each post, so we create awareness and rise consciousness. Because we thought that, if Instagram posts could distance themselves, imagine what you can do.
Digital advertisement created by Havas, Costa Rica for Lala Costa Rica and Guatemala, within the category: Non-Alcoholic Drinks.
Chief Creative Officer: Josafat Padilla
Creative Director: Sebastián Quirós
Copywriter: Vladimir Badilla
Head Of Art: Bto Morales
Designer: Sofía Fuentes
Head Of Digital: Pol Rigabert
Content Supervisor: Alina Loría
Community Manager: Nathalia Sandoval
Account Director: Karla Vargas
Account Executive: Jose Brenes