ADVERTISING

Kotayk Beer

Happy Birthday Pink City

Agency: Zuck Independent Agency

Description

Kotayk 2800. Kotayk is one of the leaders of the Armenian beer market. In 2018, after Kotayk went through some rebranding and the letter K appeared on the bottle cap, we received an interesting brief - get people talking about the new bottle cap with next to zero spending and in a very short timeframe. So, we decided to tap into a topic everyone was already talking about - the 2800th Anniversary of the City of Yerevan. The idea was created, approved and executed in a matter of several days, with a negligible budget. After one year, the poster remains one of the most high-impact-low-cost ads in the local beer market.

This professional campaign titled 'Happy Birthday Pink City' was published in Armenia in September, 2019. It was created for the brand: Kotayk Beer, by ad agency: Zuck Independent Agency. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago by Creative Director: Ashot Hovakimyan of Zuck Independent Agency.

Credits

Advertising Agency: Zuck Independent Agency, Yerevan, Armenia
Account Manager: Davit Kostanyan
Project Manager: Ida Zakharyan
3D Artist: Laura Orlova
Graphic Designer: Robert Hovhannsiyan
Copywriter: Ani Asatryan
Art Director: Arman Ghazaryan
Creative Director: Ashot Hovakimyan

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.