Description
Kotayk 2800. Kotayk is one of the leaders of the Armenian beer market. In 2018, after Kotayk went through some rebranding and the letter K appeared on the bottle cap, we received an interesting brief - get people talking about the new bottle cap with next to zero spending and in a very short timeframe. So, we decided to tap into a topic everyone was already talking about - the 2800th Anniversary of the City of Yerevan. The idea was created, approved and executed in a matter of several days, with a negligible budget. After one year, the poster remains one of the most high-impact-low-cost ads in the local beer market.
This professional campaign titled 'Happy Birthday Pink City' was published in Armenia in September, 2019. It was created for the brand: Kotayk Beer, by ad agency: Zuck Independent Agency. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago by Creative Director: Ashot Hovakimyan of Zuck Independent Agency.
Credits
Advertising Agency: Zuck Independent Agency, Yerevan, Armenia
Account Manager: Davit Kostanyan
Project Manager: Ida Zakharyan
3D Artist: Laura Orlova
Graphic Designer: Robert Hovhannsiyan
Copywriter: Ani Asatryan
Art Director: Arman Ghazaryan
Creative Director: Ashot Hovakimyan