IPTRAN is a NGO that helps to promote awareness about the dangers of drunk/text driving. By putting the pope (an international peace icon) behind a wheel of an ordinary car, we wish to exhort people to act more carefully and peacefully while driving.
This professional campaign titled 'The POPE' was published in Brazil in September, 2019. It was created for the brand: IPTRAN, by ad agency: Cálix Propaganda. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Calix Advertising, Brasília, Brazil
Digital Manipulation: Magneto Studio
Copywriter: Idelbo Júnior
Art Director: André Sartorelli