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Published/Aired: 
February 2020

Description

Rock & Roll Hall of Fame band Bon Jovi are giving fans a unique interactive teaser of their brand new single, ‘Limitless,’ from their forthcoming album Bon Jovi 2020.

Weeks before the song is available, fans can go to www.SingBonJovi.com on their mobile device to record themselves singing the lyrics of ‘Limitless’ over a :30 instrumental version of the song. Since no one has heard the full song yet, users will have to bring their own creativity to sing the lyrics how they think they should sound.

Fans will be encouraged to post their videos to Instagram Stories with #SingBonJoviContest for a chance to sing ‘Limitless’ live on stage with Jon Bon Jovi during their 2020 tour. The winner will be decided by the band and the best videos will be shared on Bon Jovi’s Instagram Stories. The contest will choose a winner later this month when the band releases ‘Limitless.'

Digital advertisement created by BBDO, United States for Jon Bon Jovi, within the category: Music.

Advertising Agency: BBDO New York, USA
Chief Creative Officer, BBDO Worldwide: Dave Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Senior Creative Director: Damjan Pita
Executive Creative Director: Tom Markham
Associate Creative Director: Jim Connolly
Director of Integrated Production: Dave Rolfe
Executive Producer: James Young
Developer: Nick Russo
Developer: Mike Bodge
Designer: Bhanu Arbuaratna
Production Artist: Ray McGale
Editor: Alex Lubars
Editor: Morgan Ammons
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