A billboard for a good cause

Agency: Serviceplan


As part of #VendorWeek, a campaign launched by the INSP for its 9,000-plus street magazine vendors in 35 countries, Serviceplan Suisse turned several posters into Surprise kiosks. During #VendorWeek, the vendors can use the posters to sell more magazines. If there is no vendor at the point of sale, passers-by can scan a QR code to access profiles of the vendors and learn more about their stories.

This professional campaign titled 'A billboard for a good cause' was published in Switzerland in February, 2020. It was created for the brand: Surprise, by ad agency: Serviceplan. This Outdoor medium campaign is related to the Media and Public Interest, NGO industries and contains 5 media assets. It was submitted almost 3 years ago.


Advertising Agency: Serviceplan Suisse, Switzerland
Executive Creative Director: Raul Serrat
Creative Directors: Florian Birkner, Marcin Baba
Art Director: Moritz Lüth
Text: Günter Zumbach
Motion design: Kurt Bösiger
Consulting: Melissa Diday
Production Management: Carmen Anderegg
DTP: Barbara Meier
Overall responsibility: Pam Hügli


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