In bringing Blockchain technology to the general consumer through financial transactions like mortgages, HELOC’s and student loan refinancing, Figure has been able to cut application times down to mere minutes, with funding in days, not weeks. The new campaign will help establish them as a leader in the space.
“Most people have either heard of Blockchain and confuse it with something volatile and potentially scary like bitcoin/cryptocurrency, or they’ve never heard of it which can be equally frightening. Very few folks really understand the technology, which became an opportunity for us.” says Justin Hooper, co-founder and Chief Creative Officer of Undnyable.
The team created Blocky, a Blockchain puppet living in the real world, to help bridge that knowledge gap and break down the benefits of the Blockchain technology Figure uses behind the scenes.
This professional campaign titled 'Blocky' was published in United States in February, 2020. It was created for the brand: Figure, by ad agency: Undnyable. This Content medium campaign is related to the Electronics, Technology and Finance industries and contains 3 media assets. It was submitted over 3 years ago by Founder / Chief Creative Officer: Justin Hooper of Undnyable.
Advertising Agency: Undnyable
Chief Creative Officer/Founder: Justin Hooper
Executive Producer: Melissa Hooper
Executive Creative Director: Mark Maziarz
Production Consultant: Colleen Miller
Production Company: Nimble Content
Executive Producer: Michael Corbiere
Director: Brad Hasse
Director of Photography: Phil Lanyon
Line Producer: Andre Fitsialos
Puppet Build: Viva La Puppet
Puppetry: Michele Zamora, Mat Farias
Editorial: Lucky Day
Executive Producers: Chris Vanderloo, Edward Gouttierre
Editor: Corky Devault
Asst Editor: Ivana Bosek
VFX: Adam Gill, Nathaniel Akin
Telecine/Grading: George Costakis / Pinata
Audio Mix & Sound Design: Digital One
Mixer/Sound Design: Chip Sloan