La Tomatina, Spain’s annual tomato throwing festival, was put on hold this year. That was bad news for local Spanish farmers.
Since Heinz makes everything better, we decided to do something about it. We bought local Spanish tomatoes from the farmers and turned them into limited edition Heinz Tomatina Ketchup. Supported by a corporate donation to Spanish farmers, Heinz Tomatina Ketchup helps keep the spirit of the festival still alive.
Our limited edition Heinz Tomatina Ketchup even came with a squashed tomato label to visually celebrate the popular Spanish tradition.
Digital advertisement created by Rethink, Canada for Heinz, within the category: Food.