Matchtime Munchies

Agency Network: 
Published/Aired: 
April 2018

Description

In line with the existing digital-native recipe formats that were popular amongst our target audience, we created a social media property called “Matchtime Munchies” wherein the brand released 18 easy-to-prepare recipe videos using Gold Winner prepared by popular food bloggers.
Each recipe was given a fun and catchy name using popular cricket terms and users were encouraged to share photos of their match-time snack in the comments section. From Power Play Puris to Off-spin omelettes, we created a series of healthy and tasty alternatives to the otherwise common junk or packaged matchtime snacks.

Digital advertisement created by Digitally Inspired Media, India for Gold Winner, within the category: Food.

Advertising Agency: Digitally Inspired Media, Chennai, India
Chief Creative Officer: Surej Salim Kumar
VP - Strategic Planning: Jeffin Thomas
Art Director: Sam Daniel
Copywriter: Unnati Trivedi
Additional credits: Awesome Machi
Log in or register to post comments

Highest Rated

Ad Eagle's picture

Idea: Duh
Case study: Boring.
Advice: At least use the correct map of your country! Shame.

Ad Eagle
Activity Score 47
Copywriter
Ad Eagle's picture

Idea: Duh
Case study: Boring.
Advice: At least use the correct map of your country! Shame.

Ad Eagle
Activity Score 47
Copywriter
kleenex's picture

Solid idea.

kleenex
Activity Score 57895
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement