Hydration Machine

Agency Network: 
July 2016

Also From This Campaign 2


One of the biggest dangers for athletes is dehydration. But athletes don’t always pay attention to it. They often fail to listen and retain information on nutrition, even though it’s crucial to their performance. Gatorade wanted to illustrate hydration in a new way that’s both engaging and memorable. The human body is often compared to a machine, so Gatorade brought that metaphor to life. Using CGI, an original kinetic machine was designed to illustrate the science of the body’s hydration – and lack thereof – in a simple, dynamic way.

Digital advertisement created by VML, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: VML, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, North America: John Godsey
Group Creative Director: Glen Scott
Senior Art Director: Zac Greason
Group Creative Director: Derek Clark
Associate Creative Director: Scott Lichtenauer
Copywriter: Robert Abasolo
Managing Director, Brand Planning: Ian Davidson
Senior Planner: Mark Renken
Group Director, Client Engagement: Stephanie DeCelles
Director, Client Engagement: Melissa Ide
Senior Account Manager: Kate Lemere
Executive Producer: Tyler Smith
Producer: Lara Hurnevich
Director: Brian Palmer / Surround
Lead VFX / CGI Animation: Wei Lu / Surround
Log in to post comments
kleenex's picture

Nice looking, but not that special.

Activity Score 57557
Web Designer/Developer
Featured Content

Latest Collections