Replacing reality

Agency Network: 
Published/Aired: 
May 2014

Description

Digital advertisement created by Artplan, Brazil for FIFA, within the category: Gaming.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Chief Creative Officer: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Copywriters: Guilherme Machado, Daniel Bensusan
Art Directors: Erick Bougleux, Ângelo Martins, Felipe Tamanini
Additional credits: Bruno Miguel
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Highest Rated

kleenex's picture

nice.

kleenex
Activity Score 57557
Web Designer/Developer
Blurred's picture

Nice!

Blurred
Activity Score 41
morse's picture

Very nice.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeanFornero's picture

Not sure if graphics are THAT realistic.
And perhaps the increase in sales is mostly because they launch it close to the beginning of World Cup.
Nevertheless, nice idea!

LeanFornero
Activity Score 65
Copywriter at Kanter Lovertising
Pete R.'s picture

They are not realistic, but the campaign still works well.

Pete R.
Activity Score 3374
Illustrator
Marcao's picture

The graphics aren't THAT realistic, and in any case I doubt it's one of the main draws of football games too.

Marcao
Activity Score 3027
Copywriter at DDB Group Asia Pacific
damnson's picture

Like this a lot.

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

Adteach's picture

fucking lion!

Adteach
Activity Score 33
kleenex's picture

nice.

kleenex
Activity Score 57557
Web Designer/Developer
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