Unfiltered Truth

Agency Network: 
Published/Aired: 
March 2021
Euphoria Cosmetics: Unfiltered Truth
Euphoria Cosmetics Digital Ad - Unfiltered Truth

Description

On International Women's Day we support those who are suffering violence, empowering them to report their cases and stop hiding it behind makeup. For this, we created a filter on Instagram, which places a bruise on the face of someone who takes a selfie. When you post it, it will be accompanied by the message:

“Make-up is not to hide blows, it is to highlight your beauty. Someone close to you may be suffering violence, support them!"

Digital advertisement created by AWA, Ecuador for Euphoria Cosmetics, within the categories: Beauty, Public Interest, NGO.

Advertising Agency: AWA, QUITO, Ecuador
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Abscur's picture
Abscur
Activity Score 12
Art Director
Abscur's picture
Abscur
Activity Score 12
Art Director
ophélieblockmans's picture

Had the same idea in 2018 for a student contest :)
https://www.behance.net/gallery/70883171/STUMPA

ophélieblockmans
Activity Score 2
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