Flamed grill pros Burger King decided to help everyone get ready for Israeli Independence Day and created an interactive mobile phone pre-loader ad experience which invited people to practice their BBQ fanning skills… with their phone! The higher the flame they managed to fan up– the higher the discount they got on a delicious grill flamed Whopper Meal.
Digital advertisement created by Leo Burnett, Israel for Burger King, within the category: Food.
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
CTO: Yacov Zoaretz
Copywriters: Elad Gaizler, Ouriel Ferencz, Oren Ben-Naim
Art director: Meital Miller
VP Clients: Idit Zukerman
Account Supervisor: Laura Zimin
Agency Producer: Menny Zarhia
Production company: Tiferet