Flame Grillism

March 2018


71% of millennials in the UK responded they have no religion. So, Burger King decided to create a religion with the value millennials share in common - Flame Grilled Whoppers . Flame Grillism is a religion that anyone can join by updating their religious views on Facebook. Simply update and receive a free Flame Grilled Whopper. ​

Digital advertisement created by School of Visual Arts, United States for Burger King, within the category: Food.

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