71% of millennials in the UK responded they have no religion. So, Burger King decided to create a religion with the value millennials share in common - Flame Grilled Whoppers . Flame Grillism is a religion that anyone can join by updating their religious views on Facebook. Simply update and receive a free Flame Grilled Whopper.
Digital advertisement created by School of Visual Arts, United States for Burger King, within the category: Food.