While BURGER KING® France recently launched the Whopper And Friends campaign, offering its Instagram account to independent restaurants, BURGER KING® Belgium goes even further by providing the services of its CM to restaurants lacking notoriety! “Best CM in the world”, “If your CM does training I take it”, “Is Don Draper your CM?” … Can be read in the comments under the brand’s publications. It was from this observation that the idea of #BKlendsoutitsCM operation was born. A little Christmas present before the hour that is welcome in this time of crisis.
To take advantage of the offer, restaurants were invited to send a brief of what they are doing, not to Santa Claus, but to BURGER KING® Belgium’s Community Manager (Internet users could also tag their favorite restaurants). He took care of answering them, with all his talent and the #BKlendsoutitsCM, by creating posts specific posts and trying to make them shine as much as the WHOPPER®.
Digital advertisement created by Buzzman, Belgium for Burger King, within the category: Food.
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Art Director: Gianni Leotta
Copywriter: Romuald Mevaere
Account Director: Xavier Devaux-Landragin
Account Executive: Quentin Seguret
Head of Social Media: Julien Scaglione
Social Media Manager: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau