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The Bic Wall

Agency Network: 
Published/Aired: 
January 2011
BIC:  The Bic Wall
BIC Digital Ad -  The Bic Wall

Description

URL: http://thebicwall.com/

For its 60th anniversary Bic launched a virtual wall that allows you to draw, to leave small words, and especially to see the users having fun in real time. All the contributions will be geolocalisée and listed on Map.

Digital advertisement created by Hemisphere Droit, France for BIC, within the category: Office Equipment.

Advertising Agency: Hemisphère Droit, Clichy, France
Creative Director: Olivier Rabinel
Copywriter: Benoit Narbonnet
Art Director: Romain Cotto
Additional credits: Big Youth Agency
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Highest Rated

rebelscum's picture

I went to the site

The iPhone app is "Coming soon"

Most of the content asks for "patience" and is "coming soon"

The drawing app doesn't work

Otherwise, neat

Why would you release a site that's barely half finished?

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

timop's picture

Time for BIC to take the Wall to the Streets, and everywhere else consumers are on the go. Only with Social Messaging(TM). Only from PoKos.

timop
Activity Score 26
rebelscum's picture

I went to the site

The iPhone app is "Coming soon"

Most of the content asks for "patience" and is "coming soon"

The drawing app doesn't work

Otherwise, neat

Why would you release a site that's barely half finished?

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

sintra's picture

disappointing

sintra
Activity Score 699
Administrative
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