Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday.
Digital advertisement created by Nossa, Portugal for Bet.pt, within the category: Gambling.
Account Director: Duarte Durão
Creative Director: Nuno Cardoso
Creative Supervisor: Rafael Pfaltzgraff
Art Director: Sávio Hatherly
Copywriter: André Alves Afonso
Accounts: David Ramuzat, Maria Inês Vitorino
Film Editor: André Almeida
Production Company: Bom da Fita
Sound Production Company: GUEL