Google is investing a lot into its Google Cloud business and wants to attract enterprise consumers (and compete against Amazon Web Services that currently has a dominant market share). Google challenged Herezie to reach high-profile CEOS of huge companies in order to introduce them to its superior cloud offering. Herezie came up with a brilliant idea that uses data in a creative way and relies on a very non-digital medium to sell a digital product: books. But not any book. A book that tells the future of your professional life.
How does it work? A boatload of data was fed into Google Cloud that was able to predict from it what the next ten years of a CEO would look like. Herezie then teamed up with a renowed publishing house and expert ghostwriters to pen unique biographies of ten CEOs of the largest firms in the country. An esteemed economist also wrote the foreword for each book. And only one copy of each book was produced that was hand delivered to each CEO.
Imagine the surprise they got when they received their future biography. That's a heck of a salespitch.
This professional campaign titled 'The Biography of Tomorrow' was published in France in October, 2018. It was created for the brand: Google, by ad agency: Herezie. This Direct medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: Herezie, Paris, France
Executive Creative Director: Baptiste Clinet
Associate Creative Directors: Axel Didon, Joseph Drubruque, Raphael Stein
Head of Social Media: Paul Marty
Director: THE CABS