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Xmaskisser Facebook App

Agency Network: 
Published/Aired: 
December 2011
Axe:  Xmaskisser Facebook App
Axe Digital Ad -  Xmaskisser Facebook App

Description

BBH Asia Pacific have created the AXE Xmaskisser App, a simple FB app that allows guys to upload their photo under the mistletoe and send out a virtual kiss to their favourite girls. These girls are then invited to make his Christmas by uploading their photo and return the kiss.

Digital advertisement created by BBH, Singapore for Axe, within the category: Health.

Advertising Agency: BBH, Asia Pacific, Singapore
Executive Creative Director: Steve Elrick
Creative Director: Pete Callaghan
Copywriters: Dave Thackray, Rob Kleman
Art Director: Hoon Pin Kek
Producer: Amy Wong
Account Management: Rachel Kornafel
Production Company: Avantworks
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Highest Rated

Roger Keynes's picture

Yeah... as an interactive app, this is a tad dull.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

RonVerse's picture

that's cool. I like the use of social media, plus those 2 S's touching each other was clever.

RonVerse
Activity Score 207
Hadrons's picture

agree with the above.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture

It's not particularly smart, funny or entertaining in any way. Just more background noise in my opinion.

vote4pedro
Activity Score 4601
Copywriter
Spanky's picture

This sucks.

Spanky
Activity Score 4897
Other
Roger Keynes's picture

Yeah... as an interactive app, this is a tad dull.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackblack's picture

This is pretty lame. Sorry BBH. You're usually better than this.

jackblack
Activity Score 2363
Art Director
Nike Diesel's picture

Dull and nothing special. And two S' kissing is far from clever or new.

Nike Diesel
Activity Score 13718
Art Director
Wordfruit's picture

Some people said the app doesn't sound exciting -- maybe not, but it sounds like something that could work pretty well if it's well designed and promoted.

Wordfruit
Activity Score 1023
Lazarus's picture

Not to the level of their tv spots, but it's passable.

Lazarus
Activity Score 1537
Creative Director
johnieed99's picture

facebook is very intersting web site.i like it.

johnieed99
Activity Score 2
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