Agency Network: 
May 2010
Amnesty International:  Tyrannybook
Amnesty International Digital Ad -  Tyrannybook


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Amnesty International – Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most.

By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010, not only to gain the visibility inherent to the web platform, but also to facilitate the contact between the causes it promotes and the public.

Thus was born Tyrannybook, a network that aims to generate a global consciousness about the countless atrocities that take place here and there across the globe. Using a following system, the users can be updated about the faults committed by those leaders against the well known and recognised Human Rights.

This is the first version of the site. And like every social network, it will grow and be constantly updated with new tools and functions. The Tyrannybook will gain size and presence on the web each week that passes. In this first phase there are ten tyrants in the site: Robert Mugabe of Zimbabwe, Omar Al-Bashir of Sudan, Kim Jong Il of North Korea, Than Shwe of Myanmar, Hu Jintau of China, Mahmoud Ahmadinejad of Iran, Thomas Lubanga Dyilo of the Democratic Republic of Congo, Radovan Karadzic of Serbia, Aleksandr Lukashenka of Belarus and Ramzan Akhmadovich Kadyrov of Chechnya.

Taking advantage of the visibility of this kind of social networks, Amnesty hopes to get more support to the causes it promotes. Inside the Tyrannybook all its action are reported and have a direct link to Amnesty International - Portugal’s official website. There the users can get more information on how they can help promote Human Rights.

Digital advertisement created by Leo Burnett, Portugal for Amnesty International, within the category: Public Interest, NGO.

Watch the video:
Advertising Agency: Leo Burnett Iberia
Executive Creative Director Iberia: Chacho Puebla
Creative Directors: Erick Rosa, Renato Lopes
Creatives: ThiagoCarvalho e ThiagoArrighi
Chief Digital Officer: Alfredo Laguia
WebProdution: Rodrigo Barona, Mónica Rocha
Client Service Director: Paula Lopes
Account Director: Inês Mateus de Almeida
Supervisora de Contas: FernandaManso
Account Trainee: Frederico Bento
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Highest Rated

jeff.emmanuel's picture

cheers for metals

Activity Score 149
Art Director at JWT |


Anov Communication's picture

This is a GREAT GREAT GREAT Idea ! Such a huge progress of brainstorming

Anov Communication
Activity Score 42
gioborde's picture

FANTASTIC, Congrats Leo Burnett, and Chacho Puebla.

Activity Score 1385
Art Director at LEO BURNETT |


il loco's picture


il loco
Activity Score 252
ad shark's picture

fuck, it's awesome.
bravo amnesty!
bravo leo burnett!

ad shark
Activity Score 186
pez's picture

this work is really really fantastic, love the approach and how they found the way for you to spend a lot of time learning about all these people that didn't take any notice of human rights... it's really cool for the kids who don't like to spend time reading or studying, so they could learn in a site that's familiar to them and where they feel comfortable spending time doing that... hope this work win a lot of awards! congrats congrats and congrats again!

Activity Score 1804
Creative Director
perromalo's picture


Activity Score 435
Creative Director at Mateo&co
transfuse's picture

... brainstorming?
done, done and done.
ever seen penisbook or berlusconibook?
Result is nice anyway.

Activity Score 28
Molecule's picture

what a great idea! I'm getting an account.

Activity Score 435
brandingworthspreading's picture

Great. Very good idea. I hope to see lots of posts from them. I'm in!

Activity Score 646
Copywriter at |

Blog | Twitter

Ameya's picture

What a fantastic and effective idea.. well done Leo Burnett!

Activity Score 42
Graduate / London
doubleCdouble's picture

At first I thought this said TRANNYbook, lol

Activity Score 2
esia's picture


Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

Panther5859's picture


Activity Score 24
Usher's picture


Activity Score 26
Paulla100's picture

Nice! Don't work, but nice idea

Activity Score 36
jeff.emmanuel's picture

cheers for metals

Activity Score 149
Art Director at JWT |


Bianconiglio's picture

I was late to see it.
Hope there were also Berlusconi and Putin.

Activity Score 406
Guest's picture

Great idea guys! I love the subversion of the medium.
I hope the CIA post some comments soon, since they're friends of most of these tyrannybook users. When will it be open to First World tyrants to add their profile? They'd make much more interesting reading. Corporate CEO's would be another great user demographic to expand your user base.
If we're going to tell the truth we have to tell the ugly truthes too.

LeroyChristian's picture


Activity Score 392
Other at Nanyang Academy of Fine Arts
Mr. Green's picture

12 stars!!!!!

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
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