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The Missing Map

Published/Aired: 
June 2020
Amnesty International: The Missing Map
Amnesty International Digital Ad - The Missing Map

Description

Over 600.000 people disappear in the US every year, 75% of them being underage. An alarming statistic that cannot go unnoticed.

Amnesty International will partner up with Snapchat to create an interactive tool inside SnapMap that raises awareness among teenagers and lets them help directly in this cause.

Digital advertisement created by Miami Ad School, Spain for Amnesty International, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Carol Benito
Art Director: Jara Dichas
Copywriter: Leire Jauregibeitia
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