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Published/Aired: 
November 2014
Amnesty International:  Gif Freedom
Amnesty International Digital Ad -  Gif Freedom

Description

see the work at http://gif-freedom.com/en/

Holiday Season. Time for presents. And every year we ask ourselves the same question: What gift should I give? Our Tip: Freedom through solidarity. Because all over the world there are still unjustly imprisioned people who need your help. Participate, create your own GIF and be part of a big petition for more justice. So: Please, no gifts – gif freedom!

Digital advertisement created by Leo Burnett, Germany for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Hans-Juergen Kaemmerer, Alexander Ardelean
Art Directors: Valentin Dietmar, Hugo Moura
Copywriters: Benjamin Merkel, Christian Mueller-Horrig
Creative Technologist: Viktor Kislovskij
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