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Published/Aired: 
September 2020
Amnesty International: BULL-AD
Amnesty International: BULL-AD
Amnesty International: BULL-AD
Amnesty International Digital Ad - BULL-AD
Amnesty International Digital Ad - BULL-AD
Amnesty International Digital Ad - BULL-AD

Description

Target ads function by listening to what you search for, what you chat about, or what you stream, suggesting some purchase preferences you might have based on your online activities. So what about cyberbullies? Their “social activities” are filled with hateful and offensive sayings. So we target ads at them to promote only 1 product: bullet. Because every time you insult someone online, you have just pulled the trigger and fired a bullet at them, their mentality, their self-esteem. A word is a bullet, and it kills.

And if the pain caused by this bullet haunts whoever gets shot, this ad will do the same to whoever fires it: it follows them everywhere they go.

Digital advertisement created by Miami Ad School, Germany for Amnesty International, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Berlin, Germany
Copywriter: Quynh Tran
Art Director: Hajra Tariq
Tutor: David Stadtmüller
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