Users make their own stories through 37 Instagram accounts, 85 unique paths and 12 alternate endings.
Digital advertisement created by McCann, Turkey for Akbank Short Film Festival, within the category: Recreation, Leisure.
Chief Creative Officer: Uğur Çakır
Creative Director: Taygun Dömbekçioglu
Art Director: Hazel Eren
Copywriters: Ömer Ceran, Duygu Yazıcı
Social Media Manager: Cemil Haşimi
Community and Content Managers: Adil Dani Kohen, Melike Murat
Strategic Planner: Tuğçe Esener
Agency Producer: Zeynep Doğu
Client Services Director: Özlem Milor İslam
Account Executive: Duygu Teser
Project Managers: Emrah Dalgıç, Çağlar Çiftpınar
Motion Graphic Designer: Sencer Yalçın