The Short Way - An Interactive Instagram Adventure

Agency Network: 
Published/Aired: 
May 2015

Description

Users make their own stories through 37 Instagram accounts, 85 unique paths and 12 alternate endings.

Digital advertisement created by McCann, Turkey for Akbank Short Film Festival, within the category: Recreation, Leisure.

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Uğur Çakır
Creative Director: Taygun Dömbekçioglu
Art Director: Hazel Eren
Copywriters: Ömer Ceran, Duygu Yazıcı
Social Media Manager: Cemil Haşimi
Community and Content Managers: Adil Dani Kohen, Melike Murat
Strategic Planner: Tuğçe Esener
Agency Producer: Zeynep Doğu
Client Services Director: Özlem Milor İslam
Account Executive: Duygu Teser
Project Managers: Emrah Dalgıç, Çağlar Çiftpınar
Motion Graphic Designer: Sencer Yalçın
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Highest Rated

damnson's picture

Basically it's an interactive YouTube video on Instagram. Not too mind blowing TBH.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Basically it's an interactive YouTube video on Instagram. Not too mind blowing TBH.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I agree, but I like.

kleenex
Activity Score 58777
Web Designer/Developer
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