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New Adidas Hardwired

Agency Network: 
Published/Aired: 
September 2019

Description

After the campaign for adidas Originals Falcon with Kylie Jenner directed by Glassface, and the campaign for the Nite Jogger directed by Jules Renault - Left Productions has produced for adidas soccer Paris an interactive digital campaign for their new line of sneakers titled "Hardwired". With Cedric Dubourg directing and Noah Sato concepting, the campaign aims to position the new product line in a sportful and competitive universe by recreating a strong connection to youth and urban culture. That is why we have chosen to highlight players, Tango League (amateur football league curated by adidas Paris), in the iconic places of neighborhood life: a city stadium and a grocery store. The film is broken into 4 sequences highlighting each pair, with the global tag line: "show us you can do with the shoes or give them back."

Digital advertisement created by Left Productions, France for Adidas, within the category: Fashion.

Advertising Agency: Left Productions, Paris, France
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