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Adidas by Stella McCartney

Published/Aired: 
April 2018

Description

A video campaign celebrating the online activation of Adidas by Stella McCartney through Stylebop. To coincide with the ethos of the brand collaboration, the video acts as a vehicle for the message and the overarching themes of the brands. Weaving the narrative(s) of three female creatives (Janae Roubleau, Dana Williams, Sophia Chang), the video draws an indirect parallel between a group of innovative women who are inspiring and paving the way for future generations through art and representation, and Adidas by Stella McCartney, who are pushing the boundaries of manufacturing creating sustainable clothing that will leave the planet “better than they found it”.

Production Company: JAW Productions
Media Agency: RITUAL
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OmarSh
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