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Faces of Change

Agency Network: 
Published/Aired: 
July 2020

Description

For this campaign we focused on 5 women who are doing amazing things in their communities. These are women who have started or are running NGOs or have found ways to help their communities in amazing ways. We shared these women's stories and initiatives across all Ackermans social platforms and Ackermans have donated a percentage of the campaign marketing budget to each of the women’s charities as well as encourage their consumers to donate to the causes if they can. Consumers were then encouraged to nominate other women in their communities who are doing amazing things. The 5 best nominations from each week were chosen and they have been shared across Ackermans social platforms every week during August.

Digital advertisement created by 99c, South Africa for Ackermans, within the categories: Fashion, Public Interest, NGO, Retail Services.

Advertising Agency: 99c, Cape Town, South Africa
Creative Director: Christopher Smith
Business Unit Director: Melanie Roussouw
Digital Account Director: Nawaal Alexander
Senior Art Director: Camilla Grobler
Digital Art Director: Lee Stemmet
Copywriter: Skye De Chazal
Broadcast Media Producer: Adiela Mosoval
Art Buyer: Lynn Siebritz
Social Media Manager: Railyn Kruser
Production House: Bioscope Films
Director: Kyla Philander
Producer: Lee-Anne Jacobz
DOP: Zenn Van Zyl
Post Production: Strangelove Studios
Editor: Emily Bussac
Online Editor: Darian Simon
Grade: Nic Apostoli
Audio: Pressure Cooker
Online Editor: Darian Simon, Charmaine Greyl
Photographer: Ulrich Knoblauch
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