The popular manga "Promise Neverland", which is scheduled to be made into a live-action movie this winter. In promoting this work, we paid attention to the popular character "Krone", who plays a role in monitoring the protagonist. To mimic that role, we used various gaps in the city of Shibuya as advertising media. The image of Krone watching from the shadow was developed as an advertisement.
This professional campaign titled 'The Promised Neverland - Found you' was published in Japan in July, 2020. It was created for the brand: Shueisha, by ad agency: Dentsu. This Integrated medium campaign is related to the Media industry and contains 2 media assets. It was submitted over 3 years ago by Communication Planner: SHUNSUKE KAGA of Dentsu.
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Shunsuke Kaga
Art Director: Mai Shibatani
Copywriter: Shu Yamamoto
Producer: Takahiko Kajima